Cestovní ruch v Jihomoravském a Olomouckém kraji

Abstract

My thesis is mainly focused on characteristics of tourism in the South Moravian Region and Olomouc. I assess the positive and negative aspects of tourism development. The theoretical part deals with concepts related to tourism and trends in tourism. The following section describes the socio-economic development of the South Moravian Region and Olomouc. The thesis should point out the difference in tourism development compared to plans that have been agreed in tourism development. I tried to validate my conclusions by qualitative research. Semi-structured interview became the basis for obtaining information from visitors to these regions. Development programs of tourism , together with the data obtained from the research also became the basis for the evaluation of tourism in the region . The last part is aimed on potential in development in the South Moravian Region and Olomouc.