Společenská odpovědnost firmy

Abstract

The official topic of this diploma work is the Corporate Social Responsibility, which is the large and we can say reliatively new subject. The theoretical section is specialized on the basic resources CSR, the development, the advantages, the strategic fields, the institutions and the CSR standards. The central point of the work, which became the subjekt of the practical section, is the CSR communication. Because the CSR communication is presented the wide spectrum of the communication channels, I selected for the purpose of this work the most fundamental communication channel for CSR activities, namely the sustainable development report. The aim of the diploma work is the comparison Corporate Responsibility Report of the ArcelorMittal Ostrava in 2008 by guidline GRI using the metodology of observation and subsequent evaluation of secondary data. In the work I targeted how the Corporate Responsibility Report by gudline look, I maked the analyse, the evaluation and I deduced the conclusions.