Analýza podpory prodeje v drogeriích
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Sedláčková, Blanka
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
This diploma thesis deals with a sales promotion in drugstores. The main aim of this thesis is an analysis of POP communication in drugstores of Ostrava and subsequent comparison of use of sales promotion in individual chains. In the theoretical part the essence of the communication in the place of sales and its tools are explained. The practical part is focused on the results of observation in drugstore chains and the comparison of POP communication use.
Description
Import 04/07/2011
Subject(s)
In-store communication, POP (Point of Purchase) communication, POP material, sales promotion, drugstore