Marketingový mix konkrétního podniku
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Authors
Mikulicová, Dana
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The subject of this work is analysis of marketing mix of company Unipar. Bachelor work is devided into two parts. In the first part, there is prepared general findings of marketing mix.
In the second practical part, there is described the company, there is analyzed present structure of marketing mix and recommendations for better use.
Description
Import 26/06/2013
Subject(s)
marketing mix, product, price, distribution, promotion, people