Analýza nákupního chování zákazníků na trhu masa a masných výrobků

Abstract

The subject of this bachelor thesis “Analysis of buying behavior of customers in the market of meat and meat products” is the analysis of shopping behavior in the selected region and its evaluation. The theoretical part discusses the market, purchasing patterns, and types of consumers. The practical part is focused on evaluation of shopping behavior in the region. In conclusion there is described a summary of this thesis and evaluation.In conclusion there is described a summary and evaluation of this thesis.