Podnikatelský záměr založení malé firmy

Abstract

The bachelor thesis „Business Plan for a Small Firm“ is focused on creating a business plan for a new small consultancy firm, which will provide consultancy services focused on currency markets. The theoretical part explains basic starting points needed for creating a business plan, such as legal forms of bussineses, the proces of creating a new business, marketing mix, requisities of a business plan, definiton of consultancy and description of currency markets. In practical part, there will be created the business plan with the description of products and competition analysis.