Návrh marketingových nástrojů pro podporu tanečních akcí

Abstract

Title of thesis: Designing Marketing Instruments for the Promotion of Dance Parties The aim of the bachelor thesis is to analyse preferences of customers and evaluate, which instruments of marketing mix are the most preferred by the visitors of Fabric Dance Club according to attendance of dance events. In the research we tried to discover an acceptable rate of entrance fees within the frame of three kinds of dance parties and explor relations among chosen segment groups.