Analýza právních aspektů reklamy

Abstract

The subject of this thesis is the analysis of legal aspects advertising in the Czech Republic. The aim of this theses is to bring a comprehensive analysis of current legal framework. The work is divided into seven chapters. After an introduction follows a chapter about marketing communication theory. Third chapter focuses on current Czech advertising market. This chapter brings information on scale of the market and describes current trends within. Then follows a chapter on methods of data collecting. The analysis itself is presented in the fifth chapter. The analysis is divided into six areas and contains a number of case studies. Second to last chapter provides suggestions and recommendations. Seventh chapter is the conclusion.