Návrh propagace průmyslové firmy

Abstract

The aim of this bachelor’s thesis is to create a design of promotion of industrial company Carbide Morava s. r. o., which will be able to bring new customers, keep current and raise profit. The first part of the work describes theory of marketing and marketing communication. Next part characterizes tools of marketing communication and describes the design of promotion. Another part describes budget and effectivity of advertising. The last part of theoretical section is about company Carbide Morava s. r. o. The second section is about SWOT analysis and communication aims. According to communication aims is create design of industrial promotion with characteristic and budgets. The last part is about total budget of proposal.