Vytvoření návrhů pro redesign strategického řízení stavebního podniku David Prachař

Abstract

The aim of this work is to develop proposals for the redesign of the strategic management of construction firm Prachař David , who works in the construction industry since 2011 in the field of road motor vehicles since 2012 in Zlin region. Part of this work is to analyze the competition through Porter's model , PEST analysis , SWOT analysis of the company , marketing mix 7P and financial analysis , which assesses the company in terms of financial profitability, liquidity and stability. The work also Bonity model from which they are made suggestions for the development of the situation on the market construction and road motor vehicles in region.