Návrh marketingové komunikace sportovního zařízení

Abstract

Diploma work is written on the topic, concerning the proposed sports marketing communications equipment. The aim of my diploma work was to determine whether customers pay attention to marketing communications from the sports facilities and what would be welcomed by sports equipment. Based on the data when preparing proposals and recommendations for sports facilities. These proposals and recommendations are designed to lead to better marketing communications from sports facilities to its customers. At the beginning I was characterized by Jafa squash sports facilities, its macro and specific markets. In the theoretical part is engaged in marketing communications. In the practical part is engaged in marketing research, which was important for me to find the necessary data. To my research, I created two written questionnaires, which were intended respondents. The results obtained were tested, analyzed the results. Based on the results I set out some suggestions and recommendations that could improve existing marketing communication while remaining realistic and achievable.