Analýza marketingové komunikace sportovního klubu
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Očadlíková, Andrea
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The object of the bachelor thesis is to analyze marketing communications of the club HC Zlín which specializes on the men's handball and also women's handball. This thesis presents the communication tools that the club currently uses. The research was used to evaluation of the data collected which leads to propose particular recommendations.
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Import 05/08/2014
Subject(s)
Marketing communication, sports club, handball, analysis, sport