Analýza prodeje a podpory prodeje vybraných produktů v hypermarketech
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Průšová, Věra
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The theme of the thesis „Analysis of sales and sales support of selected products in the supermarkets“ is the analysis and evaluation of the sale of selected products delivered
by Motip Dupli Ltd. to the supermarkets OBI and BAUHAUS in the period from 2008 to 2010. The first part is a presentation of the company Motip Dupli Ltd. and their products. The further chapter explains the concept of marketing communications, communications mix, the method of sales and sales support. The practical part is an analysis of sales in the selected supermarkets and the evaluation of the assessing the impact of sales promotions on selected products.
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Import 04/07/2011
Subject(s)
sales, sales support, products, supermarkets, marketing communications, communications mix