Analýza postojů zákazníků k rozšíření sortimentu velkoobchodu

Abstract

An objestive of this thesis is a conversion of retail space at Makro Cash & Carry evaluation, and propose future assortment changes, find if was rebuilding smoothly, and the change in assortment was in accordance with the customers priority. The first chapter is focuses on the Makro Cash & Carry, its history, product assortment and services. Next is describe Makro store reconstruction and change of the assortment, which is analyzed in other chapters. In this chapter is characterized environment of company, which is focus on a political, economic, technological and socio - cultural environment, suppliers, customers, competitors and the schema_dspacedb. The second chapter is focuses on the methodology of the shopping behavio. Next is take car of to concepts like a buying habits, buying process, business and wholesale market. The third part is defined aim of the work and research. They are intended hypothesis, described the plan for research and implementation phases there. The fourth chapter presents results of research, analysis of the assortment and satisfaction with a product assortment by category, identification data, like line of business, profits and types of Makro’s ID card. In the chapter is evaluate the effectiveness of reconstruction and assortment changes too. The fifth chapter is focuses on the proposals and recommendations. It’s contains proposals for changes in assortment and rebuilding. In this section is describe a financial performance of an individual proposals and recommendations.