Analýza spotřebitelského chování na trhu hudebních akcí

Abstract

This bachelor thesis deals with music event Majáles Ostrava. The aim of this work is to analyze consumer behavior on the market of music events. The thesis describes theoretical basis of consumer behavior and characteristics of the market of music events. For the practical part the primary data was obtained by electronic interrogation, data was processed using statistical program IBM SPSS Statistics. Based on the research results, suggestions and recommendations were made.