Analýza propagačního programu společnosti ADOS., spol. s r.o. pomocí marketingového průzkumu

Abstract

Advertising Campaign Analysis for the Lte Company, ADOS., spol. s.r.o Applying Marketing Research.

Anotation This thesis deals with analysis of the promotion program of the ADOS. Ltd., and satisfaction of its customers. The research work is to analyze the ads, the company used the ADOS Ltd. and marketing survey to determine customer satisfaction. Marketing research is conducted on the basis of a questionnaire drawn up. The questions in the questionnaire is focused on products, services, communications, advertising and reference. The information obtained is processed into tables and graphs. The information is then analyzed and conclusions are drawn. The conclusion includes suggestions for optimal solutions.