Optimalizace internetových stránek z pohledu vyhledávacích serverů

Abstract

The main aim of Diploma thesis is to propose the use and the application of SEO tools to optimalize e-shop in term of search engines. For the optimalization are recommended current techniques, methods and procedures. In the thesis are integrated some of statistical and commercial application such as Google Analytics, Google AdWords and Sklik. In order to increase the conversion of e-shop are used servers Heureka.cz and Zbozi.cz. For the implementaition of future optimalization and accessibility are proposed several innovations.