Výzkum spokojenosti účastníků pilotního projektu Odznak všestrannosti olympijských vítězů

Abstract

The aim of this bachelor thesis was to determine satisfaction of the „Winners versatile skills“ project participants. This project was established primarily to promote and motivate children to physical activities and it should lead them and their families up to healthy lifestyle. I realized the marketing research. Its aim was to find out what the opinion of project´s participants is and how they are satisfied with the various aspects of project preparation and implementation. I used the method of the written interview to obtain this information. I have send the questionnaire to physical education teachers in schools that participated in the first year of the project via e-mail. There was proposed several recommendations based on these information to eliminate some mistakes of the first year of this project and to improve its process and content.