Letáky, billboardy, další tištěná reklama a spotřebitel v České republice

Abstract

The aim of this work is to determine the effect of print advertisement on consumers, and to show the knowledge of consumers about advertising regulation and self-regulation. In the theoretical part of this thesis, there is a description of the advertisement in terms of business propagation, its historical development, definitions and particular types of print advertisement. The legislation of regulation and ethics of self-regulation are also concerned. The practical part of this work is based on sociological research. Results has been analyzed and arranged in tables and charts with commentaries. This thesis can be used to inform public about advertising issue and regulation.