Analýza marketingové komunikace fotbalového klubu

Abstract

The bachelor thesis focuses on the marketing communication of the football club FC Baník Ostrava. After the analysis are proposed recommendations that could improve the marketing communication of the club. The thesis is structured into five main chapters. The first chapter is devoted to a theoretical overview of marketing communication, necessary to understand the issue. The second chapter contains the characteristics of FC Baník Ostrava. The third chapter deals with the methodology of data collection. Chapter four contains an analysis of the current state of marketing communication of the club. Chapter five focuses on suggestions and recommendations based on the results of the analysis. These suggestions are concrete recommendations that should lead to the improvement of the club's marketing communication.