Analýza image městské čtvrti
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The thesis deals with the Image Analysis of City District, namely Stodolni Street. The aim was to determine, how Stodolni Street, as entertainment area, is perceived by citizens and expose its weaknesses that may have a negative impact on the creation of a positive image. The thesis includes a detailed description Stodolni Street, the theoretical background Image analysis, marketing research, SWOT analysis and suggestions and recommendations.
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Import 02/11/2016
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Image, City image, Stodolni Street, SWOT analysis, semantic differential