Analýza marketingové komunikace poskytovatele únikových her

Abstract

The aim of the bachelor thesis is to analyze the marketing communication of an escape games provider. It contains seven chapters, two of which are heavily focused on theory, while the next three are based on research. The remaining two chapters are the introduction and the summary. The chosen research method is a survey and its subsequent analysis, including an analysis of two hypotheses. Conclusions have been drawn from the data analysis and they served as suggestions and recommendations for the escape games provider.