Podnikatelský plán založení papírnictví

Abstract

The aim of this thesis is to verify whether there is a gap on the market, as well as to verify viability and potential of the business plan. The partial goals includes verifying of the interest on the customers´ side and verifying, whether Czech creators will be interested in cooperating on this stationery shop by reselling their products. Thesis is divided into two parts - theoretical and practical. The theoretical part defines the basic concepts according to the literature. In the practical part, a business plan is created according to Svobodová & Ander (2017) for stationery Creativ s.r.o. when it also includes recommendations for the development of a business entity.