Analýza provozu squash centra

Abstract

This thesis analyzes the operation of the Squash Centre. The work is divided into three parts. The first chapter is devoted to the theoretical part, which are basic concepts such as organizational structure of sport in the Czech Republic, marketing, management, fund-raising in sport and the history of squash. Another chapter contains the research of squash center in terms of economy of operation. Here I describe the basic characteristics Squash Centre BSO and its economy. Next, I conducted an interview with the owner of the center and developed the STEP and SWOT analysis. In the last chapter I made a summary of the research and draw up proposals and recommendations.