Návrh marketingové kampaně zdravotnického výrobku

Abstract

The aim of this thesis is to design a marketing campaign of Borcad cz, s. r. o. for gynecological chair GRACIE on the German market. The thesis is divided into theoretical and analytical. The theoretical part, which is drawn from literature, reflects the theoretical foundations of marketing communications, basic tools of marketing communication mix, the steps of communication campaigns and media research tools. The analytical part is an introduction of the company, gynecological chairs and promotion of contemporary gynecological chair in the German market. It also deals with the steps of marketing communication campaigns and then the actual design of marketing communication campaigns. Conclusion The analytical form of suggestions and recommendations for the implementation of marketing communication campaigns gynecological chair GRACIE from company Borcad cz, s. r. o. on the German market.