Využití marketingu ke zvýšení atraktivity mikroregionu Toulovcovy Maštale

Abstract

The theme of my dissertation is Utilization of Marketing to Increasing Attractive of the Mikroregion Toulovcovy Maštale. The theoretical part defines concepts of regional development, tourism and marketing, also describes the chosen microregion. The practical part consists of an opinion survey that helps us to find out the opinions of tourism participants about this microregion. Suggestions leading to improve attractivity of this microregion are made by using the results of my analysis.