Analýza možností využití marketingu ve sportu - Ambush marketing
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Authors
Vávra, Tomáš
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The thesis is focused on marketing in sport and ambush marketing. The objective is define the role of advertising in the present, characterize sports marketing, introduce the concept of ambush marketing and to clarify its application in sport, including specific examples. It was defined the substance of ambush marketing and its potential application and attempt for estimate future development.
Description
Import 04/07/2011
Subject(s)
Marketing, Marketing communication, Promotion, Advertising, Unfair advertising, Media, Sports market, Sport, Sponsorship, Official sponsor, Competition, Riding, Ambush Marketing.