Návrh marketingové komunikace obce

Abstract

This thesis focuses on the issue of marketing communication in the municipality. The aim of the thesis was to propose marketing communication targeted towards the inhabitants of the given area. In the course of the work, an analysis of the current situation was carried out. The results of the analysis revealed that the current marketing communication is not sufficiently targeted at younger and older age categories. Based on these findings, a marketing communication plan was proposed to complement and improve the current situation. The proposal includes various forms of communication tools that have been tailored to the specific needs of individual age groups.