Analýza spotřebitelského chování na trhu svatebních vizážistických služeb
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
The bachelor thesis deals with the analysis of consumer behavior in the market of wedding makeup artist services. The work describes the consumer behavior of Generation Y and Generation Z, as well as the differences in behavior between them. We focus on describing the Czech wedding market and describing consumer behavior in terms of offering and promoting wedding makeup artist services. The comparison of the behavior of Generation Y and Generation Z is part of the bachelor thesis.
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Consumer behavior, Generation Y, Generation Z, Makeup Artist, Makeup Services, Promotion, Social Media, Wedding market