Průzkum spokojenosti obyvatel se sportovním vyžitím

Abstract

The bachelor thesis deals with the survey of residents' satisfaction with sports activities in the Statutory town Prerov. The thesis consists of a theoretical and an empirical part. The theoretical part discusses concepts closely related to the fields of sports, finance, management, and marketing. Furthermore, three methods chosen for the research are described here: questionnaire survey, structured interview, and SWOT analysis. The empirical part provides a closer presentation of the Statutory town Prerov and its sports facilities. The data obtained are processed and evaluated here.