Analýza konkurenceschopnosti firmy Eurogasper

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Rozsíval, Leoš

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Vysoká škola báňská - Technická univerzita Ostrava

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Abstract

This thesis, entitled ,,The Competition Analysis of the EuroGasper Copany“, I would like to mainly refer to a growing importance of the competition in today's economic environment affected by the crisis. The EuroGasper company is engaged in construction activities. The theoretical part summarizes some knowledge about this problem from literature. Second part is bent on introduction EuroGasper copany. The analitical part is intent on exploring of the prezent situation of The EuroGasper and resulting estimation. In the last, fourth, part are made recommendation and suggestion on improvement.

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Import 29/09/2010

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competition, market, customers, SWOT analysis, BCG matrix

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