Analýza spokojenosti zákazníků společnosti Technické služby Kadaň s. r. o.

Abstract

The theme of my thesis is „Customer Satisfaction Analysis for the Ltd Copany of technical Services, Technické služby Kadaň s. r. o.“ In theoretical part I introdukce firstly the chosen copany, which provides a wide range of services for Kadan city. I also focus on the theoretical definition of marketing research in this section. Here I describe the proces sof marketing research to determine the level of satisfaction of customers – inhabitats of Kadan. The practical part is devoted to the preparatory phase of marketing research. Then I describe the creation of a questionnaire and make the analysis of customer satisfaction from obtained information. Subsequently I prezent suggestions on changes that would contribute to increased customer satisfaction with Ltd Copany of Technical Services, Technické služby Kadaň s. r. o.