Návrh marketingové strategie společnosti na trhu černého uhlí
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Čermák, Martin
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The work deals with the design strategy of the company, which operates on the black coal market. It is analyzing the current situation, SWOT analysis, benchmarking, and then processes the possible form of future development of the company. The whole complex work looks and discusses this type of business.
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Import 04/07/2011
Subject(s)
marketing strategy, international trade, commercial documents, SWOT analysis, benchmarking, marketing planning, black coal