Návrh marketingové kampaně pro restaurace rychlého občerstvení
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Bujnoch, Jiří
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The aim of the thesis is marketing campaign design for SUBWAY® restaurants in the Czech Republic based on information obtained through marketing research. In the theoretical part is interpreted theoretical basis of marketing communication, characteristic of fast food market and concrete characteristics of SUBWAY® restaurants in Ostrava. In the practical part of the thesis is described descriptive marketing research using online polling method. Data obtained from the research are analyzed and on the basis of this analysis is designed marketing campaign for SUBWAY® restaurants in the Czech Republic.
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Import 22/07/2015
Subject(s)
Marketing campaign design, marketing campaign, marketing communications, communication mix, communication budget, fast food, fast food restaurants