Návrh na realizaci eventu pro absolventy oboru

Abstract

In my dissertation thesis I am dealing with the proposal of event for graduates of marketing and business. Preparation is based on market research conducted on the basis of survey. The aim of my thesis is the proposal for realization of the event for graduates. My effort will be suggested the event, process it and also to participate in its organisation. Part of the thesis is proposals and recommendations how to best organize this party. The dissertation thesis is divided into 5 main chapters. In the first part I am theoretically dealing with marketing communication and with theory of the event. In the second part I devote myself to characterization of the field of study and its graduates. Following part is devoted to compile a survey and to evaluation of the collected data. In the fourth part I am analysing the results of research completed in practise. And in the final part proposals and recommendation for whole event are suggested.