Výhodnost využití franchisingu v oblasti vzdělávání

Abstract

Abstract Title of thesis: Profitability of the Use of Franchising in the Field of Education Name of student: Daniela Polehlová The aim of this work is to evaluate whether the operation of the franchising system gives the company advantages and disadvantages. In the theoretical section are described the basic concepts of business, franchising and methods to be used in the practical part. Between these type of methods belongs financial analysis, ratios that evaluate the financial situation. Other methods that are used in the practical part of the thesis are, the SWOT analysis, monitoring and evaluation method according to the viability of H. Pollak. SWOT analysis assesses the strengths and weaknesses, opportunities and threats. Monitoring describes the macro-environment of the company, mainly focoused on demographic, economic and social factors. Monitoring also describes mid-enviroment business, where are defined customers, competitors, suppliers and substitutes of the company. Evaluation of viability is expressed according to the criteria which has determined the author Pollak. The last part of the bachelor thesis is devoted to suggestions and recommendations.