Analýza internetové marketingové komunikace volejbalových klubů

Abstract

This Thesis deals with usage of particular forms of internet marketing in the field of volleyball clubs. The main aim was to find out the level of internet marketing used by volleyball club VK Ostrava by comparing it to other extra league volleyball clubs. The level of usage of internet marketing by VK Ostrava and other clubs was determined in the first part of research by observation. In the second part of research are analyzed data via Saaty's method thanks to which she set the importance and value of every used form of marketing activities used by clubs. Values and importance of was judged by five people with different approach to volleyball. Final results then showed that the level of internet marketing of VK Ostrava is higher than average in comparison to other clubs.