Konkurenceschopnost společnosti

Abstract

The aim of the diploma thesis “Company Competitiveness” is to define both the issue of company competitiveness and particular methods that have been practically applied in Sladovny Soufflet ČR plc. The thesis also intends to find out the market position, function effectiveness and company potential. Furthermore, it summarizes the survey analysis and evaluation, and it tries to suggest possible effective changes, which could support the improvement in examined market area. The diploma thesis is divided into three parts. The first section includes the definition of essential words related to competitiveness. In the second section the profile of company Sladovny Soufflet ČR plc is characterized. The final section is concerned with application of theoretical knowledge related to competitiveness.