Analýza spotřebitelského chování na trhu dentálních služeb
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Authors
Kalinová, Lenka
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The diploma thesis deals with the analysis of consumer behavior in health care. Specifically solves the providing of dental services. The aim is to consider the situation of consumer behavior of college students. With the research and subsequent data analysis are presented specific proposals and recommendations both aimed at students themselves, dental hygiene at the workplace and marginal healt insurance.
Description
Import 05/08/2014
Subject(s)
Consumer behavior, marketing services, dental hygiene, health care, marketing mix