Návrh reklamní strategie pro danou společnost

Abstract

This bachelor thesis deals with advertising strategy of particular company. It is divided into four parts – first part describes the theory of the advertising strategy, its basic concepts and forms. Second part deals with characteristics of chosen company, which is company TOP TIME, a. s. Third part describes inadequate and ineffective currently used by this company for its propagation. In the last part of this thesis new strategy proposals are described and discussed – its main target is to bring more customers and therefore earnings.