Analýza komunikace oděvních značek na sociálních sítích

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Vysoká škola báňská - Technická univerzita Ostrava

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The main subject of this bachelor thesis is „Analysis of Social Media Communication for Fashion Brands“. The aim is finding how intensively Czech fashion brands communicate on social media towards to followers. Analyses was done from Facebook and Instagram official profiles data of Czech fashion brands; Zoot, Vemzu and Freshlabels. Based on analyses results were drafted recommendations for improving communication.

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Social Media, Facebook, Instagram, Fashion Brands

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