Konkurenceschopnost banky
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Kašpárková, Ivana
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
Kašpárková, I. Competitiveness of the Banking Institutions: Bachelor Thesis. Ostrava :
VŠB – Technical University of Ostrava, Fakulty of Economics, Department of company
management, 2011, 86 p. Thesis head: Štverková, H.
The subject of this thesis is to analyze the competitiveness of banks. On the basis of the
Balanced Scorecard method, a questionnaire survey and following evaluation by Swot
analysis will be proposed measures leading to promotion and improvement of the banking
services provided on the market and competitiveness increase in the future of Raiffeisenbank,
a.s.
Description
Import 04/07/2011
Subject(s)
Competitiveness, competition, Balanced Scorecard, questionnaire survey, SWOT
analysis, strategic management, banking institutions.