Historie a současnost Tatry, a.s.

Abstract

The aim of this Bachelor Thesis is to create a coherent overview of development of Tatra, Inc. until its today’s form with a view to economic side of things. Attention is also paid to the future, in which the Tatra should transform from product-oriented to customer-oriented company. Bachelor Thesis is divided into five chapters. After introduction, the second chapter introduces us with the history of company. The third chapter describes the current economic situation of Tatra, which is hit by problems caused by the global economic crisis. There is also executed media analysis, which tells how the selected print media reports about subject. Finally, this chapter tries to predict future development of Tatra. The fourth chapter elaborates task as a media topic. Conclusion, that follows, assesses all the work.