Fundamentální analýza Philip Morris ČR, a. s

Abstract

The thesis aim is to issue investment recommendations based on the final determination of the intrinsic value of shares of the joint stock company Philip Morris ČR. The first part theoretically specifies the nature and importance of fundamental analysis, in terms of global, sectoral and corporate. The second part deals with the practical application of global and sectoral fundamental analysis. In the third part there is an corporate analysis and the decision is made to issue investment recommendations.