Návrh marketingové komunikace pro zvýšení návštěvnosti lékárny

Abstract

This master thesis focuses on the design of marketing communications to increase a visit rate of Pharmacy Lékárna Na Zelené. The thesis is divided into two parts - theoretical and practical. The theoretical part is based on studies relevant literature, it deals with the theoretical bases of marketing communication strategies and characteristics of the Pharmacy Lékárna Na Zelené. The practical part focuses on the collection of data through questionnaire survey of one hundred respondents. Next step was an analysis of these data. Recommendations were made based on analyzing these proposals. Suggestions and recommendations should lead to an Increase in attendance of this pharmacy.