Strategie vzdělávací společnosti
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The business objectives of this thesis is to analyze the current situation in the training company Everesta, s.r.o. and to develop a new strategy for this company on the basis of a GM-TREND analysis. In the theoretical part of this thesis, the theoretical foundations of the strategy, of the company, are characterized. This serves as a template for the practical part of the thesis. The practical part is directly examining the company Everesta and a GM-TREND analysis is applied. By means of this method, the entrepreneurial potential of this company is evaluated and described, and a new strategy for the training company is put forward.
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Strategy, strategic management, strategic planning, mission, vision, business objectives, GM-TREND analysis, SWOT analysis, market development strategy, service development strategy, innovation strategy.