Vytvoření návrhu procesu inovace produktového portfolia a strategie uvedení nových produktů na trh ve vybraném podniku
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Vysoká škola báňská – Technická univerzita Ostrava
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Abstract
This diploma thesis deals with the creation and subsequent application
of the product portfolio innovation process and the design of a strategy
for launching innovations on the market in a selected company. The
the thesis is divided into four key parts: theoretical and methodological
background, analysis of the current state of the company, and innovation
opportunities, recommendations for the company, a guide to managing a
start-up company.
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E-sport, innovation, strategy, product, small business, process