Analýza marketingového mixu průmyslového podniku
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Huňková, Iveta
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Vysoká škola báňská - Technická univerzita Ostrava
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Abstract
The subject of this bachelor thesis is the analysis of the marketing mix of the Strojírna Novotný, s.r.o. industrial enterprise. The thesis is divided into two main parts, theoretical and practical part. Theoretical part is dedicated to the marketing importance for the industrial enterprise with emphasis on implements of the marketing mix. Practical part contains the introduction of the company, the analysis of the marketing mix of the company and the proposal of the optimal form of the marketing mix.
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Import 21/10/2013
Subject(s)
marketing, marketing mix, product, price, distribution, promotion, industrial enterprise, consumer, strategy