Analýza postojů firem ke slevovým portálům

Abstract

This work is focused on analysis of attitudes of companies to discount portals. The aim of the diploma thesis was to analyze the attitudes of companies to discount portals. The partial aim was to identify the main reasons for using and not using discount portals. The method of electronic polling was chosen to obtain the necessary data. The main research method was cluster analysis. The output of the research is the breakdown of respondents into 6 groups based on their attitudes towards discount portals.