Analýza postojů cílového segmentu k novému produktu

Abstract

For my thesis i choose the topic The Analysis of the Target Segment Attitudes to a New Product. The goal of my thesis was find out attitudes of the target segment to a new product from Akuna and the product is energy drink AkuEnergy. In my work I used marketing research. According to the results of marketing research, I proposed recommendations, which are mentioned in the last chapter.